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A rural region, an extensive urban area, a congested city centre… Is local diversity considered to the full extent when planning and designing mobility and transport systems? Consideration for local diversity is constantly improving, and the digital revolution has paved the way for additional offers and services. Data collection and data sharing has enabled planners to gain a better understanding of the public’s needs, which are more effectively satisfied by an efficient, flexible and inclusive multimodal transport offer. Elected representatives can confirm this: from Brest to Aix-les-Bains via Annemasse, French regions are using specialist operators to create a mobility offer that best suits the region involved. This mobility offer both enhances the quality of life and protects the environment.
A whole host of new mobility solutions, both public and private, are being added to bolster the “classic” forms of transport still currently in use. What is at the heart of this transformation? The answer is digital technology and innovation. Regions can now adapt their network to the real needs of their residents, and expand this network based on the academic year or peak tourist seasons. They can also connect the city centre to new districts: the collection and correct use of data enables planners to use new tools to respond to these issues and offer relevant solutions that are tailor-made for the features of a city or an urban area. The French “Loi d’Orientation des Mobilités” (LOM, law on mobility and transport management) has provided a solid framework in which to implement these transformations to the transport system.
The collection and analysis of anonymised data will finally enable us to better understand the flows and mobility profiles and features of a particular region.
Launched the day after the “Assises de la Mobilité” (Mobility Conference), the community platform France Mobilité aims to be an operational addition to the Loi d’Orientation des Mobilités (LOM, law on mobility and transport management), and incorporates transport companies, start-ups, local communities and authorities, technology incubators, investment funds, training organisations and associations to help promote French innovation.
By enhancing the creativity of the regions, France Mobilité boosts inclusive innovation which is linked to usage behaviour and technologies
With 80 lines already in service and more than 200 projects catalogued worldwide, urban aerial cable transport is booming. RATP Group teamed up with the Eiffage and POMA groups in 2018 to launch the UP system, a turnkey solution to design, maintain and operate an urban cable car. This is ideally suitable for dense urban environments and appeals to city dwellers and tourists alike, particularly in Salève, in the Haute-Savoie department.
Carbon-neutral and quiet, the cable car has been designed to respond to the constraints of large communities: scarcity of land, cost control over the project service life, urban integration and intermodal transport.
In 2017, the Lorient Agglomération transport network provided 19 million journeys on its bus routes and maritime connections: this equates to 85 journeys/inhabitant. This frequency of use exceeds the average rate of other agglomerations comprising 100-250,000 inhabitants, which record 76 journeys/inhabitant.
Our next project, after solidarity pricing, redefining the relationships between the agglomeration and the operator and overhauling the network? The energy transition.
With approximately 212,000 inhabitants, Brest is a metropolis on a human scale but its mobility solutions have been designed for the Pays de Brest agglomeration (over 400,000 inhabitants). The region has high ambitions in terms of soft and sustainable mobility and, in May 2019, Pays de Brest appointed RATP Dev to launch a global study to examine all transport modes (pedestrian, tram, bus, urban cable car, bicycles) and to make them available to residents via an app similar to MaaS (Mobility as a Service).
We have awarded the contract to RATP Dev for 7 years, and wanted to “mark the occasion” to make Brest a green region and to showcase new forms of mobility.
A medium-sized city, Aix-les-Bains is surrounded by an “archipelago” of more or less rural communities, with employment that is partly spread over a wide area outside the largest main activity areas. The challenge: to offer an efficient service within a specific budget. With a limited user potential, this involves transport on demand, returning to well-structured and designed lines or by carpooling or communal hitchhiking. The objective: not to demonise drivers, but to encourage them out of single-occupancy cars to reduce peak congestion times in urban areas.
Our fellow citizens expect a service that can take them from door to door, and to be able to easily switch from heavy rail to a lighter transport mode.
Adapting to a region is primarily an issue of responding to the wishes of the residents. The restructuring of the urban transport network led by Lorient Agglomération with RATP Dev from 2018 therefore started with a survey of 3,000 inhabitants. The network overhaul was therefore carried out to reflect their needs as far as possible. For example, secondary routes (school routes) can now be used by all ticket holders. Conversely, middle school and high school students can use their travel card all around the network.
Tourism and leisure activities also have a strong impact on requirements for mobility. In Lorient, the Interceltic Festival attracts thousands of visitors every August. The mobility system can cope with the event, with a continuous bus service from 6:00 a.m. to 10:00 p.m., an evening shuttle service from 8:30 p.m. to 3:00 a.m. and tickets available at a special festival rate, including a specific rate for the Grande Parade on 4 August, which can all be purchased via the free CTLR mobile app.
What is MaaS (Mobility as a Service)? Viewed from the client’s perspective, it is an app for planning trips using both public and private transport, from bike to bus or tram, etc. From the city’s perspective, it is a tool which makes it possible to organise travel, improve fluidity and to encourage people to give up on their private car in favour of other solutions. RATP Group sees this innovation as something that is not just for major cities: “Communities have always asked us to provide information to passengers”, says Cyrille Giraudat, Digital, Marketing and Innovation SVP at RATP Dev. With MaaS, this historic mission is simply expanding to integrate new modes and services.”
MaaS has already been rolled out on a large scale in Helsinki, for example. However, RATP Group is the first to launch the app in France, currently in Annemasse and soon in Brest and Angers. Users in the Annemasse agglomeration can already use a single app to search for the best itinerary by public transport, TER (transport express regional), carpooling, car-sharing or taxi, find a parking space or even buy their ticket for the public transport network.
The Annemasse Agglo mobility and tourist centre, located in the heart of the new Annemasse train station’s district, is the only place in France that offers mobility and regional tourist information services in one location. This is one way for this urban area of 80,000 inhabitants, while assisted by RATP Dev, to encourage users to change their mobility habits and behaviours while responding to the expectations and needs of passengers.
Many players in the digital world are gearing up to provide advice to the regions but, as a public operator, RATP Group has strong legitimacy
