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With a presence in 15 countries and on 5 continents, RATP Group has been a historic operator in the Parisian transportation sector for over 70 years.
Following a successful experience during the 2007 World Men’s Handball Championship in France, RATP Group has decided to extend the partnership to French women’s handball. The Group now holds the following marketing rights:
Partnership with the French Handball Federation until September 2024 as:
Similarly to the rugby partnership, RATP Group’s partnership with women’s handball covers 3 areas :
RATP Group has provided the French women’s handball team with the same transport service as the one provided to the French men’s rugby team: one customised high-end livery-covered coach, one minibus, three drivers and one leading car.
To continuously offer its passengers more services, RATP Group organises yearly physical and/or digital activities as part of its partnership with women’s handball.
For the past four years, RATP Group has been leading an initiative called #FansDesBleues (fans of the French women’s handball team). The initiative aims to mobilise passengers in supporting the women’s handball team members during their competitions, which are usually held in December, as part of European and world championships.
RATP Group is a major employer, and is set to hire 6,600 people across the Île-de-France region in 2023. The company is pursuing an active policy to attract more candidates, notably in driving, maintenance and security positions.
As part of its aim to increase female representation in its workforce, RATP has been conducting various attractiveness campaigns to reach out to women and introduce them to professions that they may not conventionally consider entering. The campaign includes digital forums, job boards, career presentations, partnerships with associations, joint programmes with schools, and more.